Hey, I’m Krystal! Currently a UX Designer at Music & Arts, focused on elevating the experiences of musicians, students and educators. I take an intentional, research-driven approach to creating inclusive experiences.
Seasonal promotions needed a more flexible, discoverable home. I reimagined the new Deals experience to make promotional content more engaging, and scalable.
UX Design · Merchandising · Visual Design · Design Systems
Led research and UX design for a homepage redesign, using behavioral insights to improve product discovery with reusable modules for future campaigns.
Research-Led Product UX · Strategy · Information Architecture · Design System
Music & Arts
Lessons Open House Page
Open House sign-ups were losing people on the page. After auditing the experience and studying session replays, I redesigned it to cut friction in the lead form, and recommended an A/B testing plan to validate the changes.
Conversion Optimization · UX Research · Responsive Design
.png)
![[interface]](https://cdn.prod.website-files.com/62f7fc4b18d02f23f36169c0/6ac59b3c30eb71dead2c9226_5c192d77-ed66-420d-a354-5f701227ea4c.avif)
![[background image] image of a medical team collaborating (for a ai healthcare company)](https://cdn.prod.website-files.com/62f7fc4b18d02f23f36169c0/6ac59b3c30eb71dead2c9225_d3c54044-f1f0-4435-b59b-46f0ac59b165.avif)